Most client acquisition strategies fall short.
That overly formal, impersonal pitch? It’s not winning you any big names.
Let’s face it: businesses are overwhelmed with the same cookie-cutter approaches, and they’re tuning out.
So, how do you stand out? How do you get on the radar of someone like Alex Hormozi?
The Game-Changing Approach to Winning Big Clients
Here’s the exact method that helped me connect with high-profile clients like Alex Hormozi:
1. Keep It Short and Personal
Your pitch shouldn’t feel like a template—it should feel like a conversation. Start by doing your research. What does your target client care about? What challenges might they be facing?
Then, craft a personalized email that addresses their needs directly. Skip the jargon and fluff—focus on connecting with them as a person.
2. Provide Value First
Here’s the key: don’t ask for something upfront. Instead, give them something valuable that solves a problem they have.
For example:
- Share insights on how they can optimize their content strategy.
- Offer a detailed review of their website or social media presence.
- Suggest a way to enhance their brand visibility or customer engagement.
Make it clear that you’re invested in their success—without expecting anything in return.
3. Follow Up Consistently
Persistence wins, but there’s a fine line between being consistent and being pushy. Follow up thoughtfully by:
- Referencing something from your previous conversation.
- Sharing more value (like a case study or new insight).
- Keeping your tone warm and respectful.
The goal is to stay on their radar without becoming a nuisance.
4. Focus on Authenticity
Forget the tricks and gimmicks. The foundation of your approach should be authenticity. People resonate with genuine connections, not sales tactics.
Show them that you care about their success and that you’re here to help, not to hustle.
A Quick Checklist for Your Next Pitch
Before you hit send on your next email or message, ask yourself:
- Is this pitch personal?
- Does it address a specific need or pain point?
- Am I providing value with no strings attached?
If you answered “no” to any of these, revisit and refine your approach.
Landing big clients isn’t about luck—it’s about strategy, persistence, and a genuine commitment to helping them succeed.
Start implementing these tips today, and watch as your emails stand out in crowded inboxes, turning prospects into partnerships.