Alex Hormozi is a name that has become synonymous with business success. Known for scaling his gym business from just one location to over 4,000 gyms, he didn’t stop there. He went on to sell his company, Gym Launch, for a whopping $46 million. But Hormozi’s story doesn’t end with gyms and big exits. In fact, his latest venture, Acquisition.com, shows that he’s still using the same principles to build and scale businesses, and this time, the secret sauce is cold outreach.
Hormozi recently shared how cold outreach saved his business from the brink of bankruptcy and led to major growth. So, what exactly is cold outreach, and how can it be the game changer for your business?
The Cold Outreach Strategy: Value and Volume
Hormozi’s method is deceptively simple, but incredibly effective. The key to his success is two powerful components: Value and Volume.
1. Value: Give Before You Get
Hormozi’s cold outreach strategy begins with providing value upfront. Think about it: when you’re reaching out to someone cold—whether it’s a potential client, business partner, or collaborator—how do you make sure your message doesn’t get ignored?
One way is to offer something of value right off the bat.
Imagine emailing a YouTuber with a proposal like this: “I’ll edit 3 videos for free.” The YouTuber is far more likely to respond to that than if you just said, “I want to work with you.” Why? Because you’re offering immediate value, with no strings attached.
Hormozi applied this simple yet powerful principle when reaching out to other businesses. Instead of sending emails full of promises, he focused on results, offering something of immediate value. This positions you as someone who’s there to help, not just sell.
2. Volume: Timing is Everything
The second part of Hormozi’s outreach strategy is volume. When Hormozi was scaling his business, he didn’t rely on a single email or a handful of outreach attempts. He believed in sending out 10x more emails than the average person, increasing the chances that his message would reach the right person at the right time.
Why does volume matter? Because timing is everything. Most people aren’t ready to buy when you first reach out, but by sending multiple emails to many people, you’re increasing the likelihood that your message will land at the perfect time. The right person may not need your services today, but they may be ready tomorrow.
Hormozi’s strategy isn’t about being pushy or annoying; it’s about ensuring that your message is seen by enough people so that when they are ready to take action, they think of you first.
How You Can Apply This Strategy
Now that you know the basic framework Hormozi used, how can you apply it to your own business?
Step 1: Identify Your Target Audience
The first thing you need to do is identify who you’re reaching out to. Are you trying to connect with potential clients, partners, influencers, or collaborators? Make sure you know who would benefit most from what you offer.
Step 2: Offer Value
In your initial outreach, think about what you can offer that will grab their attention. Instead of asking for something, start by giving something of value. This could be free advice, a product sample, or a service like the example of editing videos for free. The goal is to get your foot in the door by being generous first.
Step 3: Increase Your Outreach Volume
Send more emails! Hormozi’s success didn’t come from sending just a few cold messages here and there. It came from consistently reaching out to multiple people, ensuring that the right one would eventually see your message at the right time.
You don’t need to go overboard, but sending 10x more outreach attempts increases your chances of success and ensures you’re not missing out on potential opportunities. Track your results to see what’s working and refine your outreach strategy over time.
The Bottom Line
Alex Hormozi’s cold outreach strategy—based on value and volume—is a winning formula for anyone looking to grow their business. By offering value upfront and ensuring that your message reaches the right people at the right time, you can build strong relationships, acquire clients, and ultimately scale your business to new heights.
So, the next time you’re looking to grow your business or attract more clients, remember this: Lead with value and increase your outreach volume. It’s a proven strategy that works, and it just might be the key to your success.
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